About Us
Who We Are
About Us
Ever since the age of 5, Kristian would design cards for his friends and family. Starting with stencils of Christmas trees on paper that he hand delivered to every house in the neighbourhood, to drawing his friends and family throughout highschool and university and work.
Inspired by the likes of Quentin Blake, Dr. Seuss, Graeme Base and Gary Larson. The fascinating world of wordplay, puns and illustrations are something that Kristian always aspired to produce. Now with more technical nous, he can share his creations with everyone.
His 15 years experience in engineering, architectural design and app development helped craft an outlet from computer aided illustration to hand drawn illustrations. It's a soothing release from the structural full-time work in the tech industry.
Some of Our Stats
We’ve been adding cheek, charm, and character to letterboxes across Australia (and beyond!) for over 15 years. Here's a quick look at what we've been up to:
15+
Years of Penning Puns
10k+
Cards Snail-Mailed (With Sass)
400+
Loyal Legends (aka Customers)
100%
Aussie Designed
20+
Stockists (And Growing)
400+
New Designs (And Counting)
About
Our Core Values
At Welldrawn, we value creativity, connection, and keeping it real. Our cards are hand-drawn, unapologetically honest, and made to make people feel something, whether it’s a laugh, a tear, or an eyebrow raise. Quality, sustainability, and a little sass are at the heart of everything we do.
Our Mission
To help people say what they really mean with humour, heart, and a whole lot of character.
Our Vision
A world where greeting cards are bold, personal, and never boring. We’re here to turn everyday messages into unforgettable moments, one cheeky card at a time.
Our Values
Original ideas. Handcrafted design. Honest words. We celebrate the weird, champion creativity, and always leave room for a good pun.
Australia's favourite cards, have a bit of pun.
The business started by chance and encouragement with friends and family convincing him that others might want a hand-drawn gift. It then went from a fun outlet and hobby to the creation it is today. Sourcing quality local materials to construct a card filled with love and care. Put a smile on your face with these illustrations.
If you have any card ideas or custom creations we would love to hear it.
Contact him at kristian@welldrawn.com.au