A very Well Drawn story
Born in Melbourne in 2015 with a pen, a few terrible puns and plenty of encouragement, Well Drawn makes greeting cards with real personality.
Every design starts by hand and is made to help people say what they actually mean, with humour, heart and just the right amount of cheek.
HAND-DRAWN IN MELBOURNE
PROPERLY PUNNY
MADE TO MAKE PEOPLE SMILE
A few numbers worth framing
Not to draw attention to ourselves, but…
What started as a small creative side project has found its way into letterboxes and shops all over Australia.
Since 2015
Making letterboxes laugh from Melbourne
3,000+
Five-star reviews from happy humans
400+
Independent stockists and counting
500+
Original, hand-drawn designs
100%
Australian designed and Melbourne made
1
Small, very punny family business
How it started
From neighbourhood Christmas cards to a proper little card business
Ever since the age of 5, Kristian would design cards for his friends and family. Starting with stencils of Christmas trees on paper that he hand delivered to every house in the neighbourhood, to drawing his friends and family throughout highschool and university and work.
Inspired by the likes of Quentin Blake, Dr. Seuss, Graeme Base and Gary Larson. The fascinating world of wordplay, puns and illustrations are something that Kristian always aspired to produce. Now with more technical nous, he can share his creations with everyone.
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How it started
From neighbourhood Christmas cards to a proper little card business
His 15 years experience in engineering, architectural design and app development helped craft an outlet from computer aided illustration to hand drawn illustrations. It's a soothing release from the structural full-time work in the tech industry.
The business started by chance and encouragement with friends and family convincing him that others might want a hand-drawn gift. It then went from a fun outlet and hobby to the creation it is today. Sourcing quality local materials to construct a card filled with love and care. Put a smile on your face with these illustrations.
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How it is made
Drawn here. Made here. Sent everywhere.
Every design begins with pencil, fineliner and markers at our Yarraville (Melbourne) studio. The finished artwork is printed on thick 300gsm watercolour stock, paired with a kraft envelope and left blank inside so your message gets the final word.
We are proudly independent, family-run and still genuinely excited every time one of our cards makes someone laugh, cry or do both at once.
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A family affair
Made by a small family with a very big love of cards
Well Drawn is proudly a Melbourne family business. Kristian draws the silly cartoons and comes up with some bad puns, Eva brings her own watercolour eye, and our little sons provide plenty of honest feedback, accidental inspiration and excellent quality control.
It is personal, a little chaotic and exactly how we like it, purposely all local to Yarraville. We design, pack, print it all here! Every order genuinely helps our family keep making more things worth sending.
Shop our family favouritesThe good stuff
What makes us Well Drawn
Creativity, quality and connection are at the heart of everything we make.
Properly hand-drawn
Original artwork with all the wobbly lines, charm and character left firmly intact. Pencil, pen, markers.. we use it.
Made with care
Quality stock, local production and thoughtful details that make every card feel special.
Connection with character
Honest words for real people, usually with a terrible pun tucked in for good measure.
A few wonderful places that have shared the pun
As featured in
Watch our story below
Enjoy the wild Well Drawn story and our origins as a little family local business.
Got a card idea? Draw us a line.
If you have a pun, a custom-card idea or simply want to say g’day, we would genuinely love to hear from you. Always happy to share ideas and even some money back your way.
